Designing for an experience
New York Road Runners (NYRR) organizes the TCS NYC Marathon, the largest marathon in the world, featuring 50,000+ runners. At my time supporting the Brand, Marketing, Communications department, I worked on diverse projects and mediums ranging from award medals to signage for broadcast and digital assets for social media.
Graphic for television broadcast
Barricade cover and seating gate design
Promo signage for marathon
Graphics layout for skybox
ID used on marathon day by 30,000 staff and agency partners
Grandstand tickets
Kids’ Run
There are several accompanying kids races for each campaign which gives families a chance to participate with their kids. I have worked on medal designs along with towers and barricade covers to brand the events and let kids be proud of their achievements.
Kids' Boardwalk Run, Brooklyn Half, medal and ribbon design
Kids' Boardwalk Run, Brooklyn Half, medal and ribbon design
United Half Kids' Run tower signage, Times Square, NY
NYC Half Marathon Kids' Run medal and ribbon design